The advantages of halo effect are as follows:ġ. The only way to be right is to be objective and focus on proper well defined processes.Īdvantages and Disadvantages of Halo Effect ![]() ![]() But both these effects continue to exist. Even if the person was perceived to be great due to Halo effect, the person might not turn out the same way in long term or vice versa in the case of horn effect.īoth these are first impression errors and they teach us to be more objective and make decisions based on actual facts and data instead of immediate perceptions based on 1 or 2 meetings. Many times both these effects can lead to negative outcomes. Interactions between different people in business scenarios or even otherwise should be based in skills, qualifications and value rather than a first impression based on some characteristic. Importance of understanding the Halo and Horn Effect For example, if an interview starts with a negative statement from the interviewee, there is higher chance that he would be rejected due to horn effect. We tend to see the person in the light of the negative first impression and hence there is higher probability that we will not like the person. If our first impression about a person is negative, we tend to ignore his positive characteristics and concentrate only on the negative ones. For example, if the interview starts with a very positive statement from the interviewee, then the interviewer tends to form a positive impression about the interviewee due to halo effect.
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